The Medusae 3 Elite, Umbro’s latest boot release, is the football brand’s first ever laceless leather boot. It combines the touch and speed of the previous generations of the Medusae with an innovative one-piece k-leather upper. By stripping out the traditional lacing system, the Medusae 3 Elite really proves less is more.
Proof of UFOs has been discovered—Umbro have unveiled some Unbelievably Fast Objects in the shape of their new Velocita 4 Pro football boots. The UFO name perfectly captures the essence of the new design, which has been created for players who value speed. The idea of Unbelievably Fast Objects has also been used as inspiration for the tongue-in-cheek campaign video.