Proof of UFOs has been discovered—Umbro have unveiled some Unbelievably Fast Objects in the shape of their new Velocita 4 Pro football boots.
The UFO name perfectly captures the essence of the new design, which has been created for players who value speed. The idea of Unbelievably Fast Objects has also been used as inspiration for the tongue-in-cheek campaign video.
The light-hearted clip features West Ham United attacker Michail Antonio, who was so eager to try out these highly classified UFOs that he snagged a pair before their official release. Two Umbro “employees” who take their jobs very seriously (also known as comedians Rob J Madin and Rich Hall) were then sent to track him down and retrieve the boots by any means necessary…you can see the results here. Once you get a closer look at the new Velocita 4 Pro, it’s easy to see why Antonio was so anxious to get his hands on them. The boot has been created following extensive wear testing from players at all levels, with the aim of working with the natural movement of the foot.
The most significant change on the Velocita 4 Pro is the brand new Sprint+ outsole. Made from a lightweight Pebax® material, it features a combination of conical and elongated studs to provide maximum grip and traction. Analysis of peak pressure points and player feedback informed the new stud positioning to ensure maximum comfort and balance. On the upper of the boot, a unique tri-layer construction gives the wearer the perfect balance of security and flexibility. A bottom layer of neoprene gives a seamless feel against the foot; a ‘memory-flex’ middle layer offers stretch and flexibility; and then the protective top layer gives a snug fit.
A common issue with synthetic uppers on football boots is that they can restrict movement due to a lack of flexibility in the material. The Velocita 4 combats this through the diamond cut outs in the forefoot, which allow the boot to flex around the natural movement of the wearer as they twist and turn on the pitch. The sock construction on the boot has also been redeveloped, with a new shape allowing for a better fit around the ankle and increased comfort.
All together, it adds up to an exciting boot that delivers on the idea of making the most of the wearer’s natural speed and agility. Alongside the Velocita 4 Pro, there is also a range of other models designed for different price points and playing surfaces. The Velocita 4 is available for purchase online here.